Next to the logo, the company name is the most important element of a customer’s first contact with a brand. It should therefore be clear and precisely define the company’s area of activity and character. A good name means good associations and the ability to be remembered by the target group.

In addition to the clarity of the message, the brand name can contain a hidden meaning and give the brand a distinctive originality. All efforts to establish a name are intended to influence better positioning of the brand in a competitive market. We offer a comprehensive naming service for companies, services, products or projects.