Arcade aLIEnS
Arcade aLIEnS Genesis is the first NFT collector series created by Saihoko Labs. This collection represents 130 tokens in the ERC-1150 standard.
The release of 130 tokens was intended to confront the idea behind the Arcade aLIEns project with the emerging community. The collection was well received, and the direction of development proved to be the right one.
Due to the early stage of the project and limited marketing funding opportunities, sales of all Arcade aLIEns Genesis NFT were done organically.
Arcade aLIEns Genesis is a PFP collection that is based on NFT 1.0. Each person who owns an NFT from the Genesis collection will receive a corresponding number of NFT Gamepass tokens for MCverse by Saihoko Labs. Utlities and Roadmap are available at MCverse.world.
Naming
Our Naming service consisted of analyzing the specific blockchain industry in which the company operates and establishing a vision for Arcade aLIEnS’ growth and scaling.
Genesis:
– The name Arcade aLIEnS consists of 2 elements. These are the words: Arcade and aLIEnS.
– Arcade refers to the retro style in which the project is maintained.
– aLIEnS refers to the NFT art and PFP on which the aliens are depicted.
The Naming service included:
– Company, Product, Campaign, and Services naming
– Market, Projects in space & Opportunities research
– Brand Long term & Creative development
– Domain name registration
– Linguistic screening
Strategy
Our Strategy service, consisted of thorough and in-depth research and analysis of a number of elements related to the establishment and long-term development of the Arcade aLIEnS brand.
The Strategy service included:
– Brand core: Essence & values, Manifestos, Architecture, Language and Positioning.
– Market, Projects in space & Opportunities research.
– Brand Long term & Creative development.
– Communication & Marketing planning.
Some of the Strategy assumptions we have prepared can be seen in the links above.
Branding
Our Branding service, consisted of identifying the most important brand factors and correlating them with the brand’s target audience and the market in which the company operates.
The Branding service included:
– Tone of voice, Nomenclature, Positioning, Differentiation
– Visual identity, Logo mark design, Branding assets, Graphic design.
– Brand architecture, Sub-branding
– Verbal identity, Top-level messaging, Naming services.
Some of the Branding creations we have prepared can be seen in the links above.
Digital
Our Digital service, consisted of online implementation of pre-established assumptions with regard to the long-term development and overall tone of the brand. All online activities correlated with the previously prepared operations strategy and are aimed at scaling Arcade aLIEnS.
Digital service included:
– Digital strategy, Information architecture, Planning
– User experience, Design concepts
– Content creation, Marketing, Development
– Hosting, Maintenance
Some of the Digital creations we prepared can be seen in the links above.
Marketing
Our Marketing service, was based on a thorough familiarization with the industry and a gradual scaling of the tested solutions. One of the key factors related to Marketing and positioning the Arcade aLIEnS brand is networking and solid market knowledge.
Marketing service included:
– Marketing strategy, Engagement planning
– Media evaluation, Social channels boost, Google Ads & SEO
– Audience persona’s, Research & reporting
– Tone of voice & social, Design concepts
– Content generation, Creative direction, Top-level messaging
Some of the Marketing solutions can be seen in the links above.