MCverse
MCverse is a virtual RPG world based on the game mechanics of Minecraft.
With the power of NFT implementation, the Metaverse creates an unprecedentedly active community and a self-regulating, fine-tuned economy.
The game’s model allows players to earn tokens not through meaningless hours of play, but through actual skill, community involvement, and an elaborate and well-thought-out storyline.
An open world ready for limitless exploration and space for thematic group quests.
Naming
Our Naming service consisted of analyzing the specific gaming industry in which the project operates and establishing a vision for MCverse’ growth and scaling.
Genesis:
– MCverse’s name consists of 2 elements. They are the words: MC and verse.
– MC is to be associated as an abbreviation for the word „Minecraft,” due to the fact that the project operates on the mechanics of this game.
– Verse is to be associated with Metaverse, that is, a virtual world with a refined economy and the possibility of owning in-game assets.
– MC also has a hidden meaning-it is short for Mythical Creatures, due to the fact that it will be an RPG world with a fantasy theme.
The Naming service included:
– Company, Product, Campaign, and Services naming
– Market, Projects in space & Opportunities research
– Brand Long term & Creative development
– Domain name registration
– Linguistic screening
Strategy
Our Strategy service, consisted of thorough and in-depth research and analysis of a number of elements related to the establishment and long-term development of the MCverse brand.
The Strategy service included:
– Brand core: Essence & values, Manifestos, Architecture, Language and Positioning.
– Market, Projects in space & Opportunities research.
– Brand Long term & Creative development.
– Communication & Marketing planning.
Part of the brand’s strategic assumptions were published in a Litepaper we developed.
Branding
Our Branding service, consisted of identifying the most important brand factors and correlating them with the brand’s target audience and the market in which the company operates.
The Branding service included:
– Tone of voice, Nomenclature, Positioning, Differentiation
– Visual identity, Logo mark design, Branding assets, Graphic design.
– Brand architecture, Sub-branding
– Verbal identity, Top-level messaging, Naming services.
Some of the Branding creations we have prepared can be seen in the links above.
Digital
Our Digital service, consisted of online implementation of pre-established assumptions with regard to the long-term development and overall tone of the brand. All online activities correlated with the previously prepared operations strategy and are aimed at scaling MCverse project.
Digital service included:
– Digital strategy, Information architecture, Planning
– User experience, Design concepts
– Content creation, Marketing, Development
– Hosting, Maintenance
Some of the Digital creations we prepared can be seen in the links above.
Marketing
Our Marketing service, was based on a thorough familiarization with the industry and a gradual scaling of the tested solutions. One of the key factors related to Marketing and positioning the MCverse brand is networking and solid market knowledge.
Marketing service included:
– Marketing strategy, Engagement planning
– Media evaluation, Social channels boost, Google Ads & SEO
– Audience persona’s, Research & reporting
– Tone of voice & social, Design concepts
– Content generation, Creative direction, Top-level messaging
Some of the Marketing solutions can be seen in the links above.