MEN LAB Studio

MEN LAB Studio is a local barber shop. The brand was created with long-term growth and gradual scaling in mind. The nature of the brand is to present a modern approach to the traditional subject of barbering and precise solutions.

Graphic design:


Our Naming service consisted of analyzing the specific barber industry in which the company operates and establishing a vision for MEN LAB Studio’ growth and scaling.

– The name MEN LAB consists of 2 elements. These are the words: MEN and LAB.
– MEN refers to the obvious issue of offering services to men.
– LAB refers to the nature of the brand and emphasizes the precision and reliability of the services provided.
– Studio refers to the place where the services are performed and at the same time is the first stage of scaling the brand, which includes:
MEN LAB Studio-premises offering services
MEN LAB Academy- a barbering academy and online lessons
MEN LAB Store- an online store with barbering products for men

The Naming service included:

– Company, Product, Campaign, and Services naming
 Market, Projects in space & Opportunities research
– Brand Long term & Creative development
– Linguistic screening


Our Strategy service, consisted of thorough and in-depth research and analysis of a number of elements related to the establishment and long-term development of the Saihoko Labs brand.

The Strategy service included:
– Brand core: Essence & values, Manifestos, Architecture, Language and Positioning.
– Market, Projects in space & Opportunities research.
– Brand Long term & Creative development.
– Communication & Marketing planning.

Some of the Strategy creations we have prepared can be seen in the links above.


Our Branding service, consisted of identifying the most important brand factors and correlating them with the brand’s target audience and the market in which the company operates.

The Branding service included:
– Tone of voice, Nomenclature, Positioning, Differentiation
– Visual identity, Logo mark design, Branding assets, Graphic design.
– Brand architecture, Sub-branding
– Verbal identity, Top-level messaging, Naming services.

Some of the Branding creations we have prepared can be seen in the links above.


Our Digital service, consisted of online implementation of pre-established assumptions with regard to the long-term development and overall tone of the brand. All online activities correlated with the previously prepared operations strategy and are aimed at scaling MEN LAB Studio.

Digital service included:
– Digital strategy, Information architecture, Planning
– User experience, Design concepts
– Content creation, Marketing, Development
– Hosting, Maintenance

Some of the Digital creations we prepared can be seen in the links above.


Our Marketing service, was based on a thorough familiarization with the industry and a gradual scaling of the tested solutions. One of the key factors related to Marketing and positioning the MEN LAB Studio brand is networking and solid market knowledge.

Marketing service included:
– Marketing strategy, Engagement planning
– Audience persona’s, Research & reporting
– Tone of voice & social, Design concepts
– Content generation, Creative direction, Top-level messaging

Some of the Marketing solutions can be seen in the links above.